Online ed startup Coursera moves further along money-making path


Since launching earlier this year, Palo Alto-based Coursera has established itself as a force in online education, attracting more than two million students, 33 top-notch universities and $22 million in venture funding. But this week, the company made a key step toward building out its business model, announcing that it had opened up a recruiting service that matches employers with top-performing students on its site.

In a blog post Tuesday, the company said:

If you opt-in to our Career Services, we will try to find companies that match your interests, skills and knowledge.  If you do well in a Coursera class and allow us to share that information with potential employers (who will have agreed to keep this information in strict confidence, and use only for the purpose of considering you for employment), this could make you even more appealing to employers.

As with Coursera courses, the Career Services…

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